California based clothing brand LRG have released their 2011 Holiday lookbook, choosing to display their clothes in natural and industrial settings. The garments are worn by people from various walks fo life, from snowboarders to graffiti writers.
I was instantly impressed with this lookbook, it's styled and captured almost perfectly.
Offering a range of product, it appears that LRG have something for every occasion - whether it be a light jacket or heavy coat, smart outfit or just a hoody for sports.
This shoot features musician Blu, LRG artist Driven, artist Augor, LRG Snow team rider Justin Bennee, and LRG skate team members Chico Brenes, Tommy Sandoval and Billy Marks.
View the full collection on LRG's online store. Also available at specific stockists.