This is Glass Boutique's first foray into the world of lookbooks and based on the strength of the product they are pushing, it was a really good move for them to exhibit it through this medium.
Shot by photographer Chelsi Belinand and styled by Adam Gaworski and Scott Lyon, the shoot takes place between the Limehouse Marina and the north bank of the Thames.
Norse Projects feature heavily and the styling has a 'rugged fisherman meets street fashion' vibe to it. YMC and Gloverall; originators of the duffle coat and inventors of the leather fastening and buffalo horn toggles synonymous with the look, also feature.
Focal products such as the cobalt Penfield Lakeville Jacket create that familiar aesthetic we have come to associate with the scene. Other key products in the shoot include the Pointer Calum waxed leather workboot in Burgundy, with it's thick Vibram sole, the Libertine 'Trouble Trouble' backpack and Porter x Pointers 3in1. I think that the lookbook definitely holds its own and, much like that of Urban Industry, there's a trully British essence to it.
To celebrate the release of the lookbook you can now get 10% off the Autumn/Winter collection using the "GBLOOK01" code online.
The offer is available until 9/10/11.