Back in July ABSOLUT vodka started the ABSOLUTE BLANK project, and so began the campaign to inspire creativity using a blank bottle as a canvas to kick start collaborations with artists worldwide. The next stage of the project, entitled LIVE, is the concept of video artist Saam Farahmand and uses technology from moving image specialists The Mill.
The technology in question involves 3D motion tracking tech to recognise movements of the human body and create unique digital trails which will fill the blank background. The sensors read depth, velocity and colour as well as the individual's silhouette. Creating a unique portrait, the 'performances' are based on the artists' choice of music and each finished piece is accompanied by this soundtrack.
Farahmand is quoted as saying:
'Through my work I always hope to unearth a rare spirit in each person which can be performative, contained, immediate, obscure, positive or even self conscious. Each portrait is an intensely surprising experience for me, for the people who take part and most notably for the people who know the portraitee best.’
The ABSOLUT BLANK project has evolved from Farahmand's previous style of portrait work which started in 2009 and will culminate with two events. Firstly from the 17th-20th and 24th-27th of November the Old Truman Brewery in Brick Lane will play host to Farahmand's video portrait documentation which will be a free event to the general public.
The LIVE experience will be concluded at Village Underground in Shoreditch where the video portraits will be curated and played out as a live 5 hour audio/visual set by Jamie XX.
As you can see from the accompanying videos this is going to be a pretty enlightening experience for the senses.