G-Shock x Nigel Sylvester - 1987

The latest video to come out of the G-Shock camp features Nigel Sylvester; the face of the brand to many people. This amazing edit is titled '1987', referring to the birth year of Nigel himself.

The footage and editing is sublime, needing only a minimal soundtrack. As an adult, Nigel looks back on his year of birth as a time of great creative freedom and experimentation. The film was created to capture that spirit, shot in the streets of New York where he grew up.

The style of the video is said to be inspired by video games and carefree experimentation and is a joy to watch. Nigel is seen rocking the G-Shock GD100NS-7 in white. 'Hard work beats talent when talent doesn't work hard'.