Air Jordan IV White/Cement

With the much anticipated drop of the Jordan III 'Black Cement' this coming Friday, it's all eyes on the Jordan brand this week. Here we take a look at shots of the JB IV 'White Cement' set to drop on February 18th 2012.

I've said it many times before that my favourite sneaker of all time has to be the OG IV Fire Reds, which originally dropped in line with the Cements in 1989 and re-released in 1999. The White Cements are a more reserved make up than the OG's but the design and overall aesthetic of the shoe still sits these sneakers on a lot of people's wish list.

Changes from the '89 release include the appearance of the Jumpman on the heel section, replacing the Nike Air and Swoosh. The White/Grey/Red build is classic and come Feb '18 I'm going to be queuing for these along with countless others after a twelve year hiatus since we saw the 'Retro's' drop.

Check the original ad for the shoes featuring Spike Lee's Mars Blackmon!