RockersNYC have revealed their SS '11 lookbook for their new collection which is due to be released next week.
Here's what they have to say about it - "This season, we go back to the basics with the classic American look that set off the streetwear movement. “Wild in the Streets” encapsulates the punk rock and hip-hop roots of Rockers NYC, and takes the brand to a new level of versatility and wearability, while continuing to push forward in the industry. Spring/Summer 2011 speaks to the politics of the time and our journey for social justice, with imagery that promotes the positivity and potential of youth culture.
“Wild in the Streets” features some stellar collabos with some of our favorite brands and artists from around the world.
Following in the footsteps of our Fall/Winter 2010 Maharishi capsule collection, this season we feature the I Against I collabo collection with UK brand MHI. The Evoleyes Africa pendant is a collabo with Goodwood NYC and Chase Infinite. We also feature tee designs from UK artist Fergadelic and the Serbia-based Doomsday Graphics."
"Wild in the Streets" is on point. RockersNYC have gone out to represent the classic American look and have definitely achieved their goal. Certain pieces of this collection, like the jerseys, would not be found amongst a UK brand's collection. This is streetwear, born and bred in the US.