Cukui Spring '12 Lookbook

Bay Area brand Cukui have just released their Spring '12 lookbook with a strong emphasis on moving away from the cold winter towards the warmer climate. This well shot lookbook showcasing a strong line of clothing definitely gives off some nice summer vibes.

Consisting of tee's, hoodies and hats; the products have some nice graphics that are mostly drawn by hand from co-founder Samuel Roriguez. It is clear that the brand have a heavy focus on tattoo's and the culture surrounding them, one criticism of this lookbook may be that there is too much attention on the model and his ink rather than the garments. Either way, I'm sure you won't disagree that what you can see of the clothing looks pretty on point. 

Nice colour palettes are used throughout the collection, with good attention to detail. I've got my eye on the five panel with the tribal underbrim detail (see last pictures).

Overall, this is a very nicely executed lookbook, shot by Luis Ruano. Some of the garments are available now over at Cukui's online store, others will be made available in the near future.