The ICECREAM skate team are back. This short promotional video , which features an insane unreleased track from Pharrell Williams, is a first look at what we should expect from the brand. It introduces Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez as the new members, and they demonstrate their abilities with aplomb.
Pharrell commented, "Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow". Big.
Peep the vid below.