Brutus Trimfit Illustration Project

Brutus Trimfit shirts have been worn proudly since 1966 as a reflection of personal style and youth culture, with an obsession with fit and detail thrown in for good measure. As a part of Brutus’ testament to nurturing and encouraging young British talent, they've brought in 30 emerging British artists (such as Arran Gregory, Suzi Kemp and Joseph Long) to apply their skills to their legendary white Trimfit shirts.

Every illustration was actually drawn directly onto the fabric, so there wasn't much room for error. The iconic Trimfit shirts have been transformed, with each one a reflection of the artists' unique style and approach to this interesting canvas.

This concept is exciting to me because the possibilities are almost endless. Each artist has brought something different to the table so all tastes are catered for. Personal favourites of mine include the seashell one by Suzi Kemp, who has designed stuff for Heroin skateboards, the one to the left by Arran Gregory and the trio from Toby Rover.

These one of a kind pieces will be on show to the public, exhibiting all 30 illustrations in central London this December. 

Until then, you can keep an eye on the ever increasing 'illustrators' page on the Brutus Trimfit site, and peep the two videos below, which focus on two artists' approach to the project.

This'll be such good exposure for all the artists involved, I only hope that these will go one sale at some point.