Brooklyn based Mishka recently unveiled a short teaser of what to expect from their upcoming Spring '12 collection. From watching the video the answer is simple; big things.
Featuring man of the moment Action Bronson, amongst other US rappers, what did you expect?
This video shows a good insight into what the brand is about, and that shooting a lookbook whilst working with celebrities can be great fun. Although the result is very important, it's good to see everyone relaxed and having a good time doing so; it helps of course that the best shots are, more often than not, natural.
Enlisting the help of a bevy of up-and-coming or on top of their game New York rappers, we travelled all over this dirty pretty city with clothes over our arms, 808s in our ears, and freshness in our hearts, making sure all you fans out there could see the new stuff we've worked so hard on in the best settings possible. We've enjoyed shooting these videos around the country and even the world, but for Spring 2012, nothing felt better than getting back to NYC.
Mishka never disappoint when it comes to video lookbooks, which are only getting more important and influential in today's technological era. Make sure you watch the video below featuring Das Racist, Venus X, Danny Brown and Action Bronson just to name a few.
Aside from being very well shot, the clothes also look pretty dope. I'm looking forward to getting a more detailed look into the collection however there is no news on release dates yet. Notice the scene with Action Bronson at the end of the video, something is telling me there may be a future collaboration with a British streetwear brand in the works...