FTC SS'12 Video

San Francisco based skate brand FTC have released their seasonal video featuring a look into their upcoming releases modelled by some of their pro skaters. 

This great video showcases some strong designs, and includes a healthy amount of skateboarding to keep the viewer entertained. All in all, a great edit.

I was previously unaware of this brand, however after checking out their site and researching a bit about their story, I'm definitely a fan. Starting out selling a small collection of skate gear and hardware, FTC now has an extended family involved in clothing, design, video, art and music. It's great to see a brand so up to date and engaged in the environment and surrounding culture.

To match this video, their lookbook is very creatively shot and displayed on their website. The skaters featured in the video are James Capps, Jovantae Turner and Mike Carroll; captured by Mike Poore.

All of the featured products are now available online.