Yesterday we got the chance to catch up with Simon, the man behind Etc. Store. For those that are unaware, it's an online business specialising in the resale of sneakers, more often than not rare deadstock pieces.
Although still relatively new to the game, Simon operates above his pub with an effective business plan and promising visions for the future. A collector for many years, Simon has always had a passion for the game and this came across throughout our 2 hour conversation. His vast knowledge of the industry puts him in a prime position to offer the service that Etc. provides to sneaker sellers and buyers alike. Creating a legit and trustworthy go between for the buyer/seller market is of upmost importance to Simon and the current holding of over 70 pairs of vintage and deadstock sneaks just goes to show that the site deserves the interest it has garnered so far.
The site is aesthetically sound as well as easy to navigate, and current turn over from valuation to availability is usually within a day, which is a pretty impressive feet and the honesty of the site in terms of photography allows the buyer to see a true reflection of potential purchases whatever it's condition.
Currently holding an impressive selection including Ronnie Fiegs "Leatherbacks", "Stussy World Tour TOKYO" Dunks, Air Max 1 "Microstripes" and the Dave White Air Stab "Neons" to name a few, enquiries around specific product have now started to come in and social media has played a big part in the early days of the store. We, for example, heard about Etc. through Kyle of Enclave Apparel who bought a fine pair of Gel Lyte III Pastels through the site and proceeded to show these wares via a link on twitter.
Throughout our time with Simon his passion was evident and the concept is something which provides a much needed service to us in the UK. Hearing the plans for the future and how operationally sound the business currently is was refreshing and we're looking forward to seeing the business develop. Massive props to Simon for taking the time to sit down with us.
Keep it locked for developments and if you haven't already you can visit the site here.
Images courtesy of No Face.