Nike's Innovation Kitchen is renowned for churning out some of the most technologically advanced athletic apparel currently available on the market.
This animation tells the tale of the Innovation Director at the Kitchen, Tobie Hatfield, and the creation of Nike's Free Technology. His love of barefoot running is shown to be the inspiration for Tobie and a group of colleagues to begin researching and developing a way to apply the concept of barefoot training to the brand's technology. It was this which led to the realisation of Free Technology and the combination of training barefoot and the support and traction of a lightweight running shoe.
It's a fun approach from Nike to portray the story of how the brand have maintained their position as the most technically advanced athletic apparel manufacturers on the planet.