LEVI'S COMMUTER LINE LAUNCH EVENT Recap

On Thursday evening I headed down to Look Mum No Hands, located in Shoreditch with some of the guys from Kong for the official launch party of Levi's new 'Commuter' line.

The event was a huge success for not only the brand but also the cycling community in the capital city, with attendee's lining the streets outside the venue.

Arriving just after 8pm, the event was well underway with smaller events taking place beforehand at both Brick Lane Bikes and Tokyo Fixed. It's great to see the cycling community getting together for the same cause to celebrate a global brand dedicating clothing for serious cyclists. The crowd consisted of a mixture of fixie riders, racing and road riders, with everyone in positive spirits enjoying themselves.

Speaking to Ollie from Levi's we got shown through the full collection, including a denim shirt, pointing out the features which differentiate them from the products currently available for cyclists and also from the regular Levi's products.

I have to say the products all looked awesome; I'm looking forward to putting them to the test on a bike! The denim shirt which I had not realised was part of the collection didn't disappoint. 

The venue was perfect, familiar to most of the crowd. Live music and complimentary drinks set the tone for the evening, with a section of the venue closed off for two bikes on rollers infront of a large stopwatch so that people could compete for the fastest sprint time. 

Overall it was a big success for everyone involved, I'm very glad I made the effort to go down.