Diesel have produced this great video with two of West Coast's finest; Mister Cartoon and Estevan Oriol for it's new cologne. I couldn't have picked anyone better to advertise the frangance after hearing its name, Only The Brave – Tattoo edition.
Mister Cartoon is the centre of attention with Estevan once again behind the scenes directing the video. As with anything that either of these two produce, the video does not disappoint and acts as a great promotional tool for the brand.
From watching the video, you gain an insight into the personal life of Mr Cartoon, right from where he grew up as he talks you through his name, tattoo's and graffiti. In his own words; “We feel this video piece gives the viewer an inside look at my life, my world in L.A. From shots of where I grew up in the harbor area, to my car collection, to my graff brother RISK here is a slice of the real L.A.”
I have looked up to both Cartoon and Estevan for many years now and love what they've done. The art direction of this video (below) is executed perfectly.
Cop the fragrance now in Europe, it will be dropping in the US soon.