Following on from their recent collaboration with A$AP Mob, Black Scale have now released their full Spring Summer '12 video lookbook. The video is amazing and has truly changed my perception of the brand.
They are no longer just the brand endorsed by A$AP, but instead a reputable streetwear brand in their own right. Check the video after the jump.
You get to see the brand being worn on the streets of San Francisco, however it is by no means a convential video lookbook which tries to sell a lifestyle or some garments. Real thought has been put into this lookbook in both the idea and execution.
Werehaus are the creative brains behind the production of this video. They smashed it on this one.
It's important to add that the clothes look good too, I'm looking forward to getting a closer, more detailed look.