Heel Bruise Spring '12 Lookbook

The latest collection from the ever-growing Heel Bruise is now available online through their web store and to tie in with the drop, the full lookbook is now out in the open. 

We see a simple, laid-back approach to this lookbook which works perfectly in sync with the garments.

The execution of this lookbook comes across so effortless and I'm loving it. Founded in 2009 by long time friends with a successful history in skateboarding and streetwear, particularly with Stussy and Nike SB, it is clear that this brand knows what it takes to succeed.

Choosing to go back to basics, the clothes tie in with the setting effectively complementing the simple graphics and slim colour palette used for the collection. View the collection in its entirety on the brand's online store including the denim jacket, shirts, tees, pants, caps and a wallet.