Allow me to introduce Funkyst Clothing; an independent clothing brand from Coventry that is deeply rooted in Fixed Gear culture. Founded in late 2009 by Matt Lewis and Doc Dadson, two friends based in the city, the brand has seen progressive growth over the last three years establishing itself through constant design development and building a loyal following in it's home city.
What started as an exclusive brand for the fixed gear community within Coventry, Funkyst continues to expand it's customer base outside of the Midlands by selling their sought after product through independent boutiques and online through its webstore, reaching people across the country.
I had the privilege of meeting both Matt and Doc at the end of last year and have stayed in close contact ever since, always interested to hear what they have in the pipeline. It's refreshing to see such enthusiasm behind a brand, with a clear focus around a particular lifestyle. A problem many start-up brands encounter is a lack of direction and originality, however references to the bikes, in one way or another, are always in the heart of Funkyst designs. This is by no means a tactical approach to filling a gap in the market; fixed gear bikes is a way of life for the young creatives, taking it upon themselves to organise regular rides with all the riders in and around their home city.
I've been told Funkyst are planning to release their Summer '12 collection within the next month; I for one am eagerly awaiting the drop. The pictures in this post are of previous releases, most of which sold out in a matter of weeks. I'm tipping this brand as one to watch for the future.
To stay in touch with Funkyst, visit the brand's Tumblr and/or Facebook page.