NIKECraft by Tom Sachs

Artist Tom Sachs is known for his DIY bricolage sculptural works. He has joined forces with Nike to create a range of products which maintains the ethos behind his work and draws on the idea of space travel creating the NIKECraft collection of products.

The idea behind the project was the fact astronauts need to be as fit as professional athletes, withstanding the rigours of zero gravity, exiting the earths atmosphere and the substantial efforts to partake in what would normally be mundane daily tasks. The piece featured in the opening image is the Mars Yard Shoe which appealed to me because the concept is still highly wearable, despite the product itself being constructed from materials not seen in an athletics shoe. 

Automotive airbags, boat sails, and space suits are all used throughout the collection which also includes two jackets and a tote bag. Sachs played on functionality with zip pulls which are also fully functional storage devices, a screen printed periodic table and paracord which doubles as a medical tourniquet. These functional elements add a distinct aesthetic to the pieces  in the NIKECraft collection which works well.

You can also view Tom's 'How to sweep' video which, in my eyes, provides an athletic view of how one would use their Nike Lifestyle products in the everyday environment.