London store Goodhood have released their Spring Summer '12 lookbook, entitled UNLOVEABLE, displaying their top picks and signature pieces from the brands they carry.
This lookbook is genius; shot in black and white, the styling and theme of the entire shoot is perfect reflecting very well on the well known store. See my favourite shots after the jump.
The brands featured in the lookbook include Norse Projects, Unrivaled, Junya Watanabe COMME DES GARCONS, Garbstore, Monitaly and Yuketen. This brand list alone demands respect for any menswear store. A glimpse of the Goodhood x R. Newbold collaboration also appears.
The full lookbook can be viewed here, highlighting the individual garments in each shot.
Get hold of any pieces here.
Much respect to Goodhood and everyone involved with this shoot. A great look for the UK.