The Hundreds' premium menswear line, Public Label, specialises in well thought-out garments targeted at the mature male as appose to the youth who would purchase the regular streetwear line.
Summer is no exception, shown here in the SS'12 lookbook. All of the products are modelled infront of a simple backdrop so that full attention is paid on the garments. It's definitely where it's at.
The collection in my opinion is strong throughout consisting of selvedge denim jeans, chinos, shorts, tops and denim jackets. The Hundreds have cleverly kept this collection to a minimum to ensure a high standard across all of the range which is definitely noted.
I've drifted away from buying The Hundreds in recent years however they still remain one of my favourite brands due to the effort they put into creating a real community amongst their followers, staying true to their original intentions. Public Label is a great move for the company which looks to be making a name for itself as a stand alone brand.
Currently available through all of The Hundreds' flagship stores as well on their webstore.