HUF have taken an interesting approach for it's lookbook for the forthcoming season with a candidly shot collection from photographer Brian Kelley.
The lookbook in its entirety looks choice with the collection of garms, footwear and headwear looking strong throughout. The relaxed direction in which it is shot works in the brands favour and creates an appetising looking collection. The streets of San Francisco act as the perfect backdrop.
There is a good variety of graphic tees, five panels, footwear, snapbacks, shorts and suchlike presented to us, all repping the HUF aesthetic well.
Expect the product to be dropping at a retailer near you shortly.