The Lovewright Co. SS12 Collection

The Lovewright Co. have just revealed this dope selection of images to showcase their latest Spring/Summer 12' collection. Not only do the California based label provide us with some clean shots that give us a clear insight into some of this seasons new design work, they also present some fresh styes and impressive colour choices.

Here we see an extensive selection of short sleeved and long sleeved shirts, military-grade twill camo shorts, selvedge denim, bags, crewnecks, beanies and five panels all of which have been produced in the States. The garments take on heritage inspired themes as well as influences from the founder's personal experience's growing up in Southern California.

The collection pays an ode to functionality within simple design work while the product takes on traditional styles with a nice modern twist that stands out throughout the range.

All of this is available today through the brands online store. I'm loving the look of that camo button down.