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Welcome to Fresh Habits. This site is designed to keep you up to date with the latest Fashion, Art and Music from around the world. We aim to keep you posted on the latest big deals and new releases as well as helping up and coming artists and independent brands with the promotion and exposure they deserve. For more information send us an EMAIL info@freshhabits.co.uk

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Thursday
Jun142012

Benny Gold Valencia Collection 'Indian Summer' Lookbook

The genius that is Benny Gold unveils this 'Indian Summer' lookbook, coinciding with the release of his recent Valencia Collection for Summer '12. 

New York photographer Bryan Derballa is on photography duties and I love what he has done, specifically the art direction of this lookbook. We see a different take on what has become the same old lookbooks, whilst keeping the high standards we come to expect from Benny Gold.

The concept of the lookbook is to capture and present the average summer day continuing long into the night, showing off the versatility and practicality of the garments whilst keeping to their skateboarding roots.

Not much can be said about the individual pieces, however from what you can in the pictures and what we have seen already from the collection, it is a strong release.

A selection of my favourite images can be seen below.

All items are currently available through the Benny Gold online store.

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