The Hundreds has taken a nice direction with their upcoming Fall collection, set to drop at the start of August 2012.
Check out the tidy lookbook after the jump, captured by the brands very own Bobby Hundreds.
I'm appreciating the move towards more clean-cut products as appose to the loud logo driven designs that have become staple in recent years. I've been more interested in TH Public Label, so I'm glad to see the main brand move more towards this direction, in both the design and the marketing of the garments.
“Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.
It’s the end of the world as we know it…”
I'm particularly excited about the button down shirts and the fur-lined collar jacket.
Worldwide release is set for August 2.