After months of precise planning and fine execution, FucknFilthy have now unveiled their official lookbook for their new collection which dropped today.
Consisting of a range of cotton tee's, a vest, woolen ball cap and metal badges, this strong lookbook brings something new to the table, not disappointing.
Shot by the man behind the brand and blog, Joshua Gordon, the art direction of the lookbook thought out by James Cullen leans more towards an editorial as appose to the traditional lookbooks we have come to expect. The choice of model and locations works perfectly for the brand and garments.
We see a mixture of loud, bold graphic tee's as well as more subtle designs with one picture tee featuring; which is always a good move in my opinion. I like the look of the speckled woolen ball caps with felt lettering and will no doubt be copping one.
The collection is now live and available to buy through the online store. Available since midday, the collection is now on sale in limited quantities so head over right away if you're interested.