Nike SB present the final instalment of their current project, Skate Every Damn Day. A great short commercial featuring the teams biggest skaters doing what they best, and having a great time doing so. Amazing editing and cameras mounted on the skaters chests enable a different perspective of watching skating.
In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their in the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what it is like to be one of the worlds best.
Initially sketical about the short length of the video, after seeing so much action packed into such a short clip, I stand corrected. Take a couple of minutes to watch the video below.