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Welcome to Fresh Habits. This site is designed to keep you up to date with the latest Fashion, Art and Music from around the world. We aim to keep you posted on the latest big deals and new releases as well as helping up and coming artists and independent brands with the promotion and exposure they deserve. For more information send us an EMAIL info@freshhabits.co.uk

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Friday
Aug032012

Funkyst Summer '12 Collection

Funkyst have now released their full Summer 2012 collection, consisting of graphic tee's, headwear and a 3/4 length ranglan tee.

Well thought-out designs, keeping in with their cycling influenced ethos really cement Funkyst as a proper brand who have every intention of hanging around for the future.

The brand teamed up with videographer Joe Marshall to produce a great short promotional video to highlight the concept behind the main tee in the collection, dubbed The Dark Ride, which can be seen below.

I am very impressed with this collection and got to see the full range in the flesh last night at the official launch event thrown at Hannigans in Coventry which was an absolute road block and a great event for everybody involved. The materials are high quality supported with clever designs which, for me, can put Funkyst on the map and follow in the footsteps of larger brands if this impressive work rate and passion is continued over the next few seasons.

My favourite items are the signature logo tee with the smart logo printed on the reverse and the cream cotton five panel. The entire collection is currently available through the brands online store, where each item can be seen in detail.

As always, a coloured button sewn onto the back of each tee indicates specific sizes. 

I look forward to tracking the progress of this brand in coming seasons.

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