Last weekend I was lucky enough to get tickets to the Red Bull Party at Carnival, and as I downed rum punches and generally had a good time, I started to notice something.
Amongst the large crowd were dozens and dozens of people wearing P∆L∆CE tees. The UK skateboarding company has always had a strong underground following but it's clear that their popularity is ever on the increase. Rihanna was also recently papped in one of their tees, you can't beat free publicity like that.
It seems like all of this momentum is aptly timed as the brand will be opening up a temporary skate shop on the 7th of September. The shop is a one week deal, and will be your chance to get your hands on all things P∆L∆CE: from limited re-releases and new tees to decks and grip tape.
Details on the flyer, see you there.