My first introduction to Parisian brand Brooklyn We Go Hard was at Jacket Required last fall for spring and I was impressed to say the least. The brand was created by two friends who shared an interest in photography and fashion, their first collection fused these passions and, in the natural order of a brand's evolution, they dropped a tee collection.
This first collection featured some of their photographic imagery of Brooklyn and has since produced further collections holding a wider range of product. Falls broader collection is entitled ourouk.
Think of the romanticism of vintage French film or photography, chic and busting with soft hues. This is how BWGH make the move from literal translation in the form of their first collections use of photography to making the same transition more subtle by using the soft colour palettes we see here.
Fall sees the brand utilising successes from last season such as the 'Brooklyn Parle Francais' crew sweat, which makes a welcome return, as well as new interpretations of items such as the ikat pocket t-shirts.
These are big moves for BWGH and this is only a taster for the season to come so expect future drops, the collection is currently dropping over at their store.
You can also view the video lookbook below.