Goodhood x Norse Projects

It appears Norse Projects are steadily killing it of late, the latest release from the Nordic giants is this tidy collaboration with The Goodhood Store. Having seen a number of highly selective collaborations to celebrate the fifth anniversary of the retailers this latest joint effort sits well amongst its counterparts. The collection looks extremely tidy and features some nice options, one of which is a three way on a Scandinavian classic.

The aforementioned comes by way of a redux of the Norse seasonal collaboration with Elka jackets; the soft, flexible 600g PVC quality, which is of course resistant to cold and oil, makes for a well constructed and functional piece of kit. A subtle tonal polka dot finishes this iconic piece of rain wear. Also included in the capsule is Norse Projects’ sought after five panel, updated with an all over pin dot print. Subtle branding details break up an otherwise uniform print. The final options to the selection are the "It's grim up North" Tee and the Kyle jacket which has details mirroring those of the five panel print.

Of the project Goodhood said "As Norse Projects is a product of the cold, cold north and the Goodhood's owners both emigrated from the UK's cold north themselves (Manchester & Scotland) to base themselves in London. We thought it was very apt to utilise the slogan "It's grim up North," made famous in 1991 by legendary British Electro band the KLF with the single of the same name. It highlights the UK's North/South divide which is cause for endless amusement to those who have escaped the North to sunnier shores in the South!"

The execution of all the products in the capsule is on point and the collaboration is unlikely to stick around for long. You can hit up The Goodhood store or Norse Projects online now.