Norse Projects make a return to familiar ground with their latest lookbook for fall, moving away from their previous fall shoot and keeping things plain and simple showcasing both the product and styling to their absolute potential. Shot by Jonas Bie and styled by Stephen Mann, the book shows off how layering should be done, autumn staples such as sweaters, headwear, denim, trousers and outerwear all delivered to Norse Projects' exacting standards.
The pair have generated a more mature vibe through this lookbook which works to highlight the craftsmanship that has gone into each and every garment. The subdued colour palette is weighty on greys, khaki and blue hues but occasionally pops with bright accents in products such as their Classic Elka Rainwear and the Birnir patterned knitwear. The spotlighting of the models is an approach we have seen adopted by others for fall but none have served to highlight the styling so very well as Norse have here.
Branding is kept to an absolute minimum with only flashes off Norses' ironically bold N stamp subtly representing and floral print also peeping through. By breaking this down to it's bare bones, NP have delivered an exceptional collection presented to us in an exceptional capacity. Each and every page has been meticulously thought out and dressed to perfection.