The streetwear industry is a tough one to break into successfully, as it takes time and resources to put together a full collection, specifically one that attracts the attention of what can be an extremely brand-loyal clientele.
For this reason, we see countless brands attempt to establish themselves with a more minimalist approach, usually in the form of a collection of tees. This is actually quite a difficult feat to achieve, as a t-shirt silhouette offers very little room for improvement structurally. As a result, brands rely heavily on the graphic design element of their tees, which can be a real gamble.
In the case of Born Ready, a London based brand that was established earlier this year, it seems to have payed off. They have kept their line of product short and sweet, with just three tees on offer: the 'Logo' tee seen to the left, followed by the 'Protection' tee and a rather tasty 'Rosy Cherrington x Stuart Mitchell' screen printed tee.
The heavy tattoo influence seen in the hamsa hand of the 'Protection' tee delivers a very nice design, I wouldn't be surprised if this was their most sought after tee.
All of these t-shirts, alongside a 'Born Ready' branded lighter are available now over at their webstore.
We will be watching their progress with interest.