New Balance entered the world of skateboarding in December, and with it came some controversy, as the subject of large corporations involving themselves in skateboarding is an extremely divisive issue amongst skateboarders.
However, NB persisted and developed their own unique take on the skateboard market. They officially unveiled their inaugural footwear options with Mike West in January of 2013, and I have to say there are some tidy options on offer. It's just a matter of time before we can see how good they are to skate in.
In the build up New Balance Numeric have put together this short video to introduce their skate team, which features skateboarding heavyweights Arto Saari, Levi Brown, Tom Karangelov and PJ Ladd.