Thursday, February 28, 2013 at 9:49PM 
Cycling specialists Rapha have been at the top of the cycling game for many years and their marketing is often in a league of it's own.
This years S/S collection is no exception, with a beautifully crafted lookbook depicting a summer road trip shot on the French island of Corsica.
Saturday, June 30, 2012 at 12:39PM 
Britain's finest Paul Smith offer this beautiful pairing of shorts and chinos embroided with their cycling motif. Perfect for any enthusiast of the sport or fit for the gentlemen, these products deserve attention.
Released at the start of the summer, the pairing of garments are now reduced in price so you'd be mad to miss out.
British Menswear, Cycling, Paul Smith in Fashion, Lifestyle Thursday, April 26, 2012 at 9:21PM 
Levi's have released a brilliant short video doumenting the events that took place on the evening of the launch of the new Commuter Line.
Expertly shot, capturing the true spirits and mood of the evening. The camera follows cyclists from the Levi's flagship store right through to Look Mum No Hands, stopping at several spots including Tokyo Fixed and Brick Lane Bricks. There is no better marketing scheme than seeing real cyclists wearing the collection riding through London.
Brick Lane Bikes, Commuter, Cycling, Levi's, Look Mum No Hands, Tokyo Fixed in Events, Fashion, Lifestyle, Video Saturday, April 14, 2012 at 6:44PM 
On Thursday evening I headed down to Look Mum No Hands, located in Shoreditch with some of the guys from Kong for the official launch party of Levi's new 'Commuter' line.
The event was a huge success for not only the brand but also the cycling community in the capital city, with attendee's lining the streets outside the venue.
Brick Lane Bikes, Commuter, Cycling, Fixed Gear, Kong, Levi's, London, Look Mum No Hands, Tokyo Fixed in Events, Fashion Wednesday, April 11, 2012 at 8:01PM 
Levi's have created a new 'Commuter' line aimed at the modern day cyclist.
Consisting of jeans and a denim jacket, a lot of care and attention has been put into the intricate and precise tailoring of the garments which I am confident will pay off.
Designed to cater for the urban cyclist, the popular 511 Skinny Jean has been altered into a denim and non-denim trouser featuring; a utility waist band able to store a D-Lock, high resistant and waterproof textures, high back rise for added comfort, a strengthened crotch with reflective stripes on the turn ups. The Trucker Jacket has been altered to include; a front pocket fit for an iPod, a slight drop tail for added coverage, elongated cuffs, resistant and stretchy fabrics fitted with reflective stripes around the trim. An official launch party is taking place on the 12th at Look Mum No Hands located on Old Street. I'm very much looking forward to the event.
