Mike Friton of Nike

As Nike continue to develop and apply innovative technologies to their sneakers season after season, it's clear to to see that the brand have always strived to be cutting edge, offering ingenious solutions to real world problems since the beginning.

Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike.

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Nike's Tales From The Kitchen - Tobie Hatfield

Nikes Innovation kitchen is renowned for churning out some of the most technologically advanced athletics apparel currently available on the market. 

This animation tells the tale of the Innovation Director at the Kitchen Tobie Hatfield and the creation of Nike's Free Technology.

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