Saturday, February 23, 2013 at 11:46PM 
Levi's continue to demonstrate how they are watching there carbon footprint with the follow-up to their Water<Less collection. The idea of the last collection was to substantially reduce the volume of water used in the washing process, which was successfully delivered.
Tuesday, January 8, 2013 at 10:56PM 
A denim jacket should be a staple piece in anyone's wardrobe. If there's a space in yours crying out for one then you couldn't really go wrong with this tight collaboration between Levi's and US Alterations.
Denim, Levi's, U.S. Alteration in Fashion Thursday, April 26, 2012 at 9:21PM 
Levi's have released a brilliant short video doumenting the events that took place on the evening of the launch of the new Commuter Line.
Expertly shot, capturing the true spirits and mood of the evening. The camera follows cyclists from the Levi's flagship store right through to Look Mum No Hands, stopping at several spots including Tokyo Fixed and Brick Lane Bricks. There is no better marketing scheme than seeing real cyclists wearing the collection riding through London.
Brick Lane Bikes, Commuter, Cycling, Levi's, Look Mum No Hands, Tokyo Fixed in Events, Fashion, Lifestyle, Video Saturday, April 14, 2012 at 6:44PM 
On Thursday evening I headed down to Look Mum No Hands, located in Shoreditch with some of the guys from Kong for the official launch party of Levi's new 'Commuter' line.
The event was a huge success for not only the brand but also the cycling community in the capital city, with attendee's lining the streets outside the venue.
Brick Lane Bikes, Commuter, Cycling, Fixed Gear, Kong, Levi's, London, Look Mum No Hands, Tokyo Fixed in Events, Fashion Wednesday, April 11, 2012 at 8:01PM 
Levi's have created a new 'Commuter' line aimed at the modern day cyclist.
Consisting of jeans and a denim jacket, a lot of care and attention has been put into the intricate and precise tailoring of the garments which I am confident will pay off.
Designed to cater for the urban cyclist, the popular 511 Skinny Jean has been altered into a denim and non-denim trouser featuring; a utility waist band able to store a D-Lock, high resistant and waterproof textures, high back rise for added comfort, a strengthened crotch with reflective stripes on the turn ups. The Trucker Jacket has been altered to include; a front pocket fit for an iPod, a slight drop tail for added coverage, elongated cuffs, resistant and stretchy fabrics fitted with reflective stripes around the trim. An official launch party is taking place on the 12th at Look Mum No Hands located on Old Street. I'm very much looking forward to the event.
