Entries in Levi's (5)
Expertly shot, capturing the true spirits and mood of the evening. The camera follows cyclists from the Levi's flagship store right through to Look Mum No Hands, stopping at several spots including Tokyo Fixed and Brick Lane Bricks. There is no better marketing scheme than seeing real cyclists wearing the collection riding through London.
The event was a huge success for not only the brand but also the cycling community in the capital city, with attendee's lining the streets outside the venue.
Levi's have created a new 'Commuter' line aimed at the modern day cyclist.
Consisting of jeans and a denim jacket, a lot of care and attention has been put into the intricate and precise tailoring of the garments which I am confident will pay off.
Designed to cater for the urban cyclist, the popular 511 Skinny Jean has been altered into a denim and non-denim trouser featuring; a utility waist band able to store a D-Lock, high resistant and waterproof textures, high back rise for added comfort, a strengthened crotch with reflective stripes on the turn ups. The Trucker Jacket has been altered to include; a front pocket fit for an iPod, a slight drop tail for added coverage, elongated cuffs, resistant and stretchy fabrics fitted with reflective stripes around the trim. An official launch party is taking place on the 12th at Look Mum No Hands located on Old Street. I'm very much looking forward to the event.