Levi's Commuter Line Launch Video

Levi's have released a brilliant short video doumenting the events that took place on the evening of the launch of the new Commuter Line. 

Expertly shot, capturing the true spirits and mood of the evening. The camera follows cyclists from the Levi's flagship store right through to Look Mum No Hands, stopping at several spots including Tokyo Fixed and Brick Lane Bricks. There is no better marketing scheme than seeing real cyclists wearing the collection riding through London. 

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LEVI'S COMMUTER LINE LAUNCH EVENT Recap

On Thursday evening I headed down to Look Mum No Hands, located in Shoreditch with some of the guys from Kong for the official launch party of Levi's new 'Commuter' line.

The event was a huge success for not only the brand but also the cycling community in the capital city, with attendee's lining the streets outside the venue.

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