Gourmet S/S ' 13 Video Lookbook

Californian footwear specialists Gourmet have released their video lookbook for Spring Summer 2013 and quite frankly, it's incredible. Successfully turning heads around the world and drawing positive attention to the brand ahead of the release of their seasonal collection, Gourmet have gone against the norm for video lookbooks and I'd say it has paid off.

Directed by David Dinetz and Dylan Trussell, the short film features beautiful women on an exotic island showcasing the new silhouettes.

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Carhartt WIP Heritage S/S '13 'The Other Side' Video

Carhartt WIP have released a behind the scenes video into their Spring Summer '13 lookbook shoot for the Heritage line,  shot away from the usual backdrop of LA streets to capture the lifestyle on the other side of the tracks away from the glitz and glamour.

It's great to see Carhartt return to the urban settings with a slightly more street feel to the shoot and, as always, it looks great.

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Brixton S/S'13 Video Lookbook

FH favourites Brixton have revealed their video lookbook for this season's collection, and as always, it's a brilliant watch. Brixton always come correct with their marketing and this season is no exception with a beautifully shot video set in the Californian sunshine.

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10.Deep Fall '12 Preview Video

With the new Fall 2012 collection just around the corner, FH favourites 10 Deep have released this short teaser video showing some behind the scenes footage of the lookbook shoot with a first look into the garments.

This video is a nice touch, offering a more personal insight into the brand and it's marketing.

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Etnies Fall '12 Video Lookbook

Californian brand Etnies have released this great video lookbook, calling in team skaters and riders Ryan Sheckler, Devine Calloway, Nathan Williams, Corey Martinez, Jose Rojo, Aidan Campbell and Mr. Sneaky to help model the new range whilst hitting a variety of spots in downtown LA.

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Mishka Summer 12' Video Loookbook

For their latest Summer video lookbook Mishka hooked up with pro skateboarder and team rider Spencer Nuzzi. Bringing his impressive talent to light, he shows off the brands already extensive collection for this season. 

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Black Scale SS'12 Video Lookbook

Following on from their recent collaboration with A$AP Mob, Black Scale have now released their full Spring Summer '12 video lookbook. The video is amazing and has truly changed my perception of the brand.

They are no longer just the brand endorsed by A$AP, but instead a reputable streetwear brand in their own right. Check the video after the jump.

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Ucon "Silhouette" Collection SS12

Berlin based label, Ucon have just revealed their Silhouette collection for Spring/Summer 12' and with it comes this dope video lookbook that stands out clearly from the crowd.

The collection is focused on highlighting the male body shape with solid materials and clean cut pieces that are complemented with a simple colour selection and some nice oversized looks.

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LRG Summer 12' Video Lookbook

With the release of their Summer 12' collection just around the corner, popular Southern Californian label LRG have put together this dope video lookbook so we can get a brief glimpse at the product before it hits stores.

The video features the cast of Comedy Central's Workaholics, Chicago rap duo The Cool Kids and LRG team rider Tommy Sandoval spending the afternoon by the pool side in some of the brand's latest gear. Check the video below and look out for the collection at retailers soon.

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Herschel Supply Co. SS12 Video Lookbook

After recently presenting us with their Spring/Summer 12' lookbook, Herschel Supply Co. have now revealed this short lifestyle film to go alongside their looks for the coming season.

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